Develop an Advocacy Action Plan

Having explored and mapped the issues, stakeholders, targets and policy processes, you can bring everything together into an advocacy action plan using Tool 6: Advocacy Action Plan Template.


Tool 6: Advocacy Action Plan Template

Use Tools 1 & 2: UHC Research Template & Advocacy Asks Templates (problem identification)
Health CSOs are not aware of government UHC commitments
Civil society is not at UHC decision-making tables
National Health Strategic Plan is weak or does not reflect realities on the ground
Health budget is decreasing, and number of health care workers is below the regional average
Use Tools 3 & 4
Power Mapping & Stakeholder Analysis Templates
Health CSOs
MoH,chair of parliamentary committee on health, Global Fund CCM, donors/development partners
Head of state, MoF, chair of parliamentary committee on health
Health CSOs and community networks at national level engaged in UHC advocacy on UHC Day 2022
Ensure at least one civil society representative is included in each UHC policy process
Improved language in the National Health Strategic Plan
Increase in health budget to retain and recruit health care workforce
Invite health CSOs to a national meeting on UHC to raise awareness
Meetings with MoH, MPs, members of CCMs, donors to demand access to decision-making
Publish policy briefing paper with community data and evidence on health issues]
Publicly demand increase in public sector health financing; liaise with MPs on budget committee
Key Message
Use Tool 5 Message Development Template
Government has committed to UHC and to leave no one behind by 2030
Civil society must be engaged in UHC decision-making, design, and implementation, e.g. input to National Health Strategic Plan
National Health Plans must be based on a sound health sector situation analysis that is participatory and inclusive; comprehensive and evidence-based
COVID-19 has demonstrated there is no wealth without health; health care workforce must be comparable to that of other countries in the region
Time Frame
Consult parliamentary timetable for budget debate
Refer to Step 7
# of CSOs that sign calls to action or joint letters
# of policy spaces that include civil society
# of messages/wording taken up by National Health Strategic Plan
Health budget amount

Four ways to increase greater civil society and community engagement in UHC

  • To generate grassroots demand for change—consider how you can broaden awareness of UHC within communities that have the most to gain from better and broader health coverage and among the wider electorate.
  • Push for the inclusion of civil society in all stages of UHC planning, implementation and evaluation
  • Empower people and communities to hold governments accountable for their health commitments by sharing information and case studies
  • Ensure you include diverse voices and perspectives in your advocacy efforts, as well as meaningful engagement of vulnerable and marginalized communities, to ensure no one is left behind
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Take part in International UHC Day on 12 December!

Whatever your level of resources or capacity, it is very easy to support UHC by participating in Universal Health Coverage Day advocacy on 12 December each year. UHC2030 is the secretariat for UHC Day and has a campaign site with a wide range of advocacy tools and easy-to-use social media resources in multiple languages.

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Things to consider as you develop your advocacy plan

  • Plan advocacy actions in partnership with others, taking care to meaningfully include vulnerable and marginalized communities
  • Build on existing alliances and successful strategies
  • Engage key decision-makers, partners and advocates beyond the health sector
  • Review your strengths and weaknesses in terms of your advocacy capacity and skill-set to determine how best you can contribute to national advocacy efforts and where you would make the most impact
  • Establish the key moments in the year when health will be in focus –these could include national or district elections when government budgets are going through parliament, the development of a new national health strategy, or global events, such as World Health Day (07 April)
  • Identify your government’s key development priorities and which of the 17 SDGs are their current focus. Advocacy messages for UHC can apply to many of the different SDG areas such as poverty (SDG1), hunger (SDG2), education (SDG4), gender equality (SDG5), water and sanitation (SDG6), economic growth (SDG 8)
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Key Resource

Consider undertaking budget analysis to gain detailed insights into government spending on health. Conduct a workshop for your organization and others interested in influencing budget decisions with the toolkit on health budget literacy, advocacy and accountability for UHC.