Develop Impactful Advocacy Messages

Part 2 of this toolkit sets out four broad key advocacy messages prioritized by civil society consultations through CSEM. You will need to adapt these and tailor them to your specific context. Tool 5: Message Development Template will help you create a set of messages for a range of audiences and advocacy targets.

More detailed messaging around COVID-19 and civil society asks is also available on the CSEM website.

 

How to incorporate UHC messages into your ongoing advocacy work:

  1. When advocating for action on a specific health topic, call for UHC that increases domestic and donor resources for health and commits to leaving no one behind.
  2. Adapt political messages around UHC alongside disease-specific messages. This will reduce fragmentation and competition among health initiatives, leading to more government buy-in to prioritize the SDGs.
  3. Prepare arguments from an equity angle and propose as part of UHC benefit packages. Promote comprehensive people-centred primary health care.

Tool 5: Message Development Template

 

Target audience
Be as specific as possible
The action you want the audience to take
Message content
Format(s)
e.g. Twitter, briefing paper, face-to-face meeting, newspaper op-ed
Messengers
e.g. community/patient rep, scientist, nurse, celebrity
Time and place for delivery
e.g. during public consultation, development of national health strategy, or annual budget